In this SELUTE online training on social media strategy, you will :

• Begin to develop a custom, business-minded, social media marketing strategy
• Learn to identify which social media networks your brand should use and learn a variety of approaches to integrate these social media channels into a highly functional, integrated social media strategy
• Identify the qualities of content that will resonate with your customers and begin to create content you can use right away
• Develop a social media campaign around an online offer, product, service or event
• Understand how social media ROI (return on investment) is calculated and how to budget 3rd-party media buying (your ad spend), into your social media strategy.